START-UPS
New Hospitality Ventures: Get Expert Guidance from Day One
Drawing from extensive experience at the forefront of international hospitality development across Asia's most prestigious and competitive hospitality markets, delivering proven solutions for ambitious brands and discerning clients, creating lasting success through thoughtful planning and strategic execution, transforming venues through innovative concepts whilst maintaining authentic guest experiences, bringing valuable insight into what drives venue success.
Whether you're an experienced operator planning your next venture or a first-time investor entering the hospitality sector, Marcus provides the strategic guidance and practical support needed to maximise your chances of success. My approach ensures your concept is creative, spelling, and carefully structured for operational excellence and sustainable growth.
Launching a successful hospitality venue in today's market requires more than just a great concept. From initial concept development to opening day, every detail is meticulously planned and professionally presented. Having guided numerous ventures from inception to success across Asia's most competitive markets, Marcus understands what it takes to transform ambitious visions into thriving businesses.
A comprehensive approach supports entrepreneurs and investors through every critical stage of venue development. This approach helps owners define concepts that don't just look good on paper but deliver real-world success. This spans crafting compelling investment proposals and detailed feasibility studies to developing complete operational frameworks and pre- and post-launch strategies.
Concept Development
Transform your hospitality vision into a viable business model through strategic planning that balances creative ambition with operational reality.
Market Analysis & Feasibility
Validate your new concept through comprehensive market research and financial modelling that identifies opportunities whilst minimising risk.
Business Plan Creation
Develop compelling business plans that demonstrate your venture's potential through detailed analysis and practical implementation strategies.
Investment Proposals
Create professional investment documents that effectively communicate your concept's value proposition to potential partners and investors.
Launch Strategy
Plan your market entry through carefully orchestrated launch campaigns that build anticipation and establish strong market positioning.
Project Management
Guide your project from concept to opening through experienced oversight that ensures deadlines and quality standards are consistently met.
CASE STUDY
Having supported Deadly Rabbits Concepts from its modest beginnings as a 14-seat venue in Hong Kong, I've helped guide its transformation into one of the region's most dynamic restaurant groups. Their remarkable growth spans seven successful venues across Hong Kong, and they maintain an approachable personality that resonates well with their guests.
As they prepare for their first international expansion, I continue to provide strategic marketing guidance and digital innovation to ensure their unique concept translates effectively into new markets. This ongoing partnership focuses on maintaining its distinctive brand identity while adapting its successful formula for different cultural contexts and market demands.