INSIGHTS
Hospitality Market Insights: Expert Guidance for Growth
The White Lotus Effect: Koh Samui’s Hospitality Evolution
HBO's critically acclaimed series The White Lotus has catapulted Koh Samui into the global tourism spotlight, creating extraordinary opportunities for Thailand's hospitality sector. The island stands poised to experience a tourism transformation similar to previous filming locations in Hawaii and Sicily, where visitor numbers surged dramatically following their respective seasons. This cultural phenomenon presents remarkable strategic opportunities for property operators, food and beverage venues, and experience providers across the island.